Creativity, Innovation & Ipr

Creativity is the characteristic of a person to generate new ideas,alternatives, solutions and possibilities in a unique and different way. it is theability to conceive something unpredictable, original and unique. it must be expressive, exciting and imaginative. it is the mirror of how beautifully a person can think in any given circumstance.

Innovation is an act of application of new ideas to which creates some value for the business organisation, government, and society as well.Better and smarter way of doing anything is innovation.Innovation is closely tied to creativity i.e. putting creative ideas into action is an innovation.

Innovation = Creativity+ Commercialization

IP is any product/Process of the intellect protectable by law.Intellectual Property is:

A legal concept: Copyright, trademarks and geographic indications, patents, trade secrets, plant variety protection

Asocial construct that defines “intangible” borders (as opposed to tangible, real property borders)

A business asset that can be valued and traded

An instrument to achieve humanitarian objectives

A policy tool to foster investments in innovation

WhereDoesInnovationscomefrom?

Innovation is a novel match between a need and a solution that creates value. Innovation = Need + Solution (New Match) for Creation of value.

IP adds value at every stage of the value chain from creative/innovative idea to putting a new, better, and cheaper, product/service on the market

BE CREATIVE

IDENTIFY PROBLEMS AND NEW NEEDS,

PROPOSE SOLUTION AND NEW ALTERNATIVES

CREATE VALUE WITH NEW SOLUTIONS

DO INNOVATIONS

PROCURE INTELLECTUAL PROPERTY

ENJOY THE FRUITS OF CREATIVITY AND INNOVATION