Creativity, Innovation & Ipr
Creativity is the characteristic of a person to generate new ideas,alternatives, solutions and possibilities in a unique and different way. it is theability to conceive something unpredictable, original and unique. it must be expressive, exciting and imaginative. it is the mirror of how beautifully a person can think in any given circumstance.
Innovation is an act of application of new ideas to which creates some value for the business organisation, government, and society as well.Better and smarter way of doing anything is innovation.Innovation is closely tied to creativity i.e. putting creative ideas into action is an innovation.
Innovation = Creativity+ Commercialization
IP is any product/Process of the intellect protectable by law.Intellectual Property is:
A legal concept: Copyright, trademarks and geographic indications, patents, trade secrets, plant variety protection
Asocial construct that defines “intangible” borders (as opposed to tangible, real property borders)
A business asset that can be valued and traded
An instrument to achieve humanitarian objectives
A policy tool to foster investments in innovation
WhereDoesInnovationscomefrom?
Innovation is a novel match between a need and a solution that creates value. Innovation = Need + Solution (New Match) for Creation of value.
IP adds value at every stage of the value chain from creative/innovative idea to putting a new, better, and cheaper, product/service on the market
BE CREATIVE
IDENTIFY PROBLEMS AND NEW NEEDS,
PROPOSE SOLUTION AND NEW ALTERNATIVES
CREATE VALUE WITH NEW SOLUTIONS
DO INNOVATIONS
PROCURE INTELLECTUAL PROPERTY
ENJOY THE FRUITS OF CREATIVITY AND INNOVATION
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